|Name of Company||Country of Origin/ Exchange Traded||Sector||Stock Price|
|Technology – Application Software – Electronic Gaming & Multimedia||USD4.38|
|@ 12 Jun 2018|
|COMPANY PROFILE||Zynga Inc is engaged in developing, marketing, and operating social games. Its games include FarmVille, Zynga Poker, and Words With Friends that are played on various platforms such as mobile, desktop, and social networking sites.
Zynga Inc is a US-based company that develops, markets, and operates social games as live services played on mobile platforms, such as iOS and Android, and social networking sites, such as Facebook. Zynga generates revenue through mobile game downloads, in-games sales of virtual goods, and advertising services. Zynga’s revenue is divided between Online game and Advertising and other, where Online game accounts for the vast majority of total revenue. The firm’s top three games account for the majority of its online game revenue. The company invests in several game categories, such as Social Casino, including Zynga Poker; Casual, including Words With Friends; Action Strategy, including Empires & Allies; and Invest Express, including Farmville.
|Stock Valuation Below|
|The Price to Sales Ratio is a commonly used valuation indicator for a stock. While not as popular as the Price to Earnings Ratio, it overcomes some of the limitations of the PE Ratio in that it can be used even when the company is not making a profit or only making minimal profits. However, it should not be used by itself because a company may be achieving sales but not profits.|
|At the price of USD4.38 as at 12 Jun 2018, Zynga Inc is trading at a Price to Sales Ratio of 4.1 times last 12 months sales. This is a 35.0% premium to its historical average Price to Sales Ratio of 3.1 times.|
|Is the stock overvalued? One should not just look at one indicator to determine the fair value of a stock.|
|ProThinker believes in using a combination of valuation methods to decide whether a stock is over or undervalued? The five ratios we use are Price to Earnings, Price to Sales, Price to Cash Flow, Price to Book and Dividend Yield. We use multiple methods to value a stock because each has its benefits as well as shortcomings. Price to Earnings and Price to Cash Flow Ratios relate stock price to profitability but are meaningless when the comany has negative earnings or cash flows. Price to Sales Ratio is more stable because sales are never negative. However, this does not tell us whether the company is able to sell profitably. Price to Book Ratio gives us an indication as to how much we are paying for the company’s assets but it is not directly related to the company’s profitability. Dividend Yield cannot be used for companies that are paying little to no dividends.|
|While it is important to value stocks based on multiple valuation methods, this often leads to differing views on valuation. One indicator may suggest that a stock is overvalued while another suggest that it is undervalued. This does not help an investor who needs to make a definite decision whether to buy, hold or sell the stock. That is why we advocate the use of a Composite Valuation Indicator, which is derived from the best combination of the five indicators above. A Composite Valuation Indicator will give you ONE conclusion on whether a stock is under or over valued.|
|To find out more about our valuation methodology, click here.|
|Source of Data: Price to Sales chart is from ProThinker Stock Report. Company description, historical financial statements data and price data are from gurufocus.com. Estimates are from gurufocus and/or 4-traders.com – Thomson Reuters.|
|Disclaimer: This report is for information purposes only and should not be considered a solicitation to buy or sell any security. Neither ProThinker nor any other party guarantees its accuracy or makes warranties regarding results from its usage. Redistribution is prohibited without the express written consent of ProThinker. Copyright(c) 2018. All rights reserved.|