Stock Valuation: Cox and Kings Ltd (533144) – ProThinker

Name of Company	Country of Origin/ Exchange Traded	Sector	Stock Price
COX AND KINGS LTD	India/ BOM	Consumer Cyclical – Travel & Leisure – Leisure	INR208.35
			@ 20 Sep 2018
COMPANY PROFILE	Cox and Kings Ltd operates as a travel and tours company. It offers outbound tourism services, destination management services, education travel services, hotel bookings and visas/passport/medical services. Cox and Kings Ltd is an India-based tours and travel company. It operates through the following segments – Leisure, Education, Hybrid Hotels and Others. The Leisure segment includes tours and travels, ticketing and purchase and sales of foreign currencies. The Education segment provides experiential learning for primary and secondary school kids. The Hybrid Hotels segment comprises of hybrid hotel/hostel chain, combining the service and comfort of a hotel with the uncomplicated nature of a hostel, top locations, and flexible room structure. The Others segment consists of visa processing business. The Leisure segment contributes the vast majority of total revenue. It has operations in twenty-two countries across four continents.
Stock Code	533144
Stock Valuation Below

Price to Earnings, Price to Sales and Price to Cash Flow ratios all value a company based on what it is generating (i.e. profits, sales or cash flow). Price to Book ratio is different in that it values a company based on what it owns (i.e. its net assets). This is usually a suitable valuation indicator for a financial institution, which frequently revalues its assets and liabilities, or a company with huge asset base e.g. utilities company.
At the price of INR208.35 as at 20 Sep 2018, Cox And Kings Ltd is trading at a Price to Book Ratio of 1.1 times current book value. This is a 30.0% discount to current fair Price to Book Ratio of 1.5 times.
Is the stock undervalued? One should not just look at one indicator to determine the fair value of a stock.
ProThinker believes in using a combination of valuation methods to decide whether a stock is over or undervalued? The five ratios we use are Price to Earnings, Price to Sales, Price to Cash Flow, Price to Book and Dividend Yield. We use multiple methods to value a stock because each has its benefits as well as shortcomings. Price to Earnings and Price to Cash Flow Ratios relate stock price to profitability but are meaningless when the comany has negative earnings or cash flows. Price to Sales Ratio is more stable because sales are never negative. However, this does not tell us whether the company is able to sell profitably. Price to Book Ratio gives us an indication as to how much we are paying for the company’s assets but it is not directly related to the company’s profitability. Dividend Yield cannot be used for companies that are paying little to no dividends.
While it is important to value stocks based on multiple valuation methods, this often leads to differing views on valuation. One indicator may suggest that a stock is overvalued while another suggest that it is undervalued. This does not help an investor who needs to make a definite decision whether to buy, hold or sell the stock. That is why we advocate the use of a Composite Valuation Indicator, which is derived from the best combination of the five indicators above. A Composite Valuation Indicator will give you ONE conclusion on whether a stock is under or over valued.
To find out more about our valuation methodology, click here.
Source of Data: Company description, historical financial statements data and price data are from gurufocus.com or moneycontrol.com. Estimates are from marketscreener.com – Thomson Reuters.
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